FROM IMAGE TO IMPACT: HOW ENDORSER QUALITIES SHAPE CONSUMER CHOICES 51 Dr. P. Milinth & Dr. P. K. AbdussalamDownload Post navigation Previous: THE UTILISATION OF SOCIAL MEDIA PLATFORMS AND THE LANGUAGE LEARNING EXPERIENCE AMONG YOUNG ADULTSNext: ECHOES OF WAR: THE SILENT SUFFERING OF WOMEN AND CHILDREN IN CONFLICT ZONES